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Portfolio
During my time as a content writer at Aston Carter, I wrote and provided content support for blog articles and sales collateral. I also acted as a podcast producer and editor for the company podcast, Solver Studio. Below, I have provided samples of my work with the organization.
Additionally, I am pursuing a master’s degree in journalism from New York University and have begun adding work I’m particularly proud of into this blog space.



Social Media Copy Samples
Below are samples of social media copy that I wrote during my time at Aston Carter. *Clicking on any of the images will take you to the accompanying social media posts. *Copy written by Katherine Burns.
katherineburnswrit
Nov 14, 20251 min read


The Disconnect Between Employees and Workers
Even with a recovering labor market, employee retention remains top of mind for employers. As companies around the country compete to attract talent, employers are also focused on keeping their workforce intact. To support retention, it’s critical to understand when, where and why attrition is taking place . What is the Difference Between Retention, Attrition and Turnover? At Aston Carter, we define “retention” as the tangible reasons why employees stay with a company. Some e
katherineburnswrit
Nov 14, 20252 min read


The Erosion of Third Places
It’s market day in Andover, Mass., and everyone’s invited. Kids race between tents set up between the town’s offices and the public park. Neighbors chat with neighbors, carrying fresh produce and flowers home in their tote bags. Vendors talk excitedly about their wares, from artisanal woodworks to fresh croissants. Andover Farmer’s Market is a third place, to use the term coined by American sociologist Ray Oldenburg . The idea is that home is your first place, work is your
katherineburnswrit
Oct 13, 20257 min read


Five Potential Career Paths in Accounting and Finance
Aston Carter The accounting and finance fields are evolving every day. With emerging fintech, advanced digitalization and the increasing...
katherineburnswrit
Nov 30, 20234 min read


What to Upskill When Searching for an Accounting Job
Aston Carter In this current business landscape, there are ample opportunities for accounting professionals seeking their next role....
katherineburnswrit
Nov 30, 20233 min read


Maximizing Your Relationship With a Recruiter
Aston Carter Partnering with a specialized recruiter can help you soar to the height of your career potential. One way to do this is by...
katherineburnswrit
Nov 30, 20233 min read


5 Tips for Choosing a Career Path
Aston Carter There is a significant difference between finding a job and choosing a lifelong career path. A job is typically defined as a...
katherineburnswrit
Nov 30, 20233 min read


Solver Studio Episode 2 Recap: Leading Through Change Management
Aston Carter Managing Director of Market Operations Lauren DeMarco and Managing Director of Strategy and Innovation Christian Siesing...
katherineburnswrit
Nov 30, 20232 min read


Mentoring to Develop Your Career
Aston Carter What Is a Mentor? A mentor is a trusted individual whose career path you may want to emulate and whose work you may admire....
katherineburnswrit
Nov 30, 20233 min read


Solver Studio - Episode 2
Aston Carter *Original content on Aston Carter's website. *I acted as a producer, editor, and a creative consultant. *Episode is also...
katherineburnswrit
Nov 30, 20231 min read


Streamlining T&E Accounting Processes Through Consulting and Talent Acquisition
Aston Carter Results at a Glance Completed the travel and expense implementation of Concur in the U.S. and U.K. within a tight...
katherineburnswrit
Nov 30, 20233 min read


Aston Carter Labor Report - July
Aston Carter Job growth accelerated at a slower rate in June, with 209,000 jobs added (130,000 fewer jobs than last month), 149,000 of...
katherineburnswrit
Nov 30, 20231 min read


Aston Carter Labor Report - June
Aston Carter Job growth accelerated in May with 339,000 jobs added — 90,000 more than last month — 283,000 of which were in the private...
katherineburnswrit
Nov 30, 20231 min read


How to Maximize Your LinkedIn Profile
Aston Carter LinkedIn is a key resource for recruiters, employers and peers who want to learn more about you professionally. It currently...
katherineburnswrit
Nov 30, 20233 min read


What Does Your First Week in a New Job Look Like
Aston Carter Research has indicated that first impressions can be made within seven seconds of meeting a new individual. When starting a...
katherineburnswrit
Nov 30, 20233 min read


The Job Offer and How to Negotiate Salary
Aston Carter Towards the end of the job interview process is when conversations about salary will likely be had. You may have an idea of...
katherineburnswrit
Nov 30, 20234 min read


Why Career Pathing Is Key to Employee Retention
Aston Carter Companies Face High Employee Turnover Employees are a company’s most valuable asset, but retaining them is a major...
katherineburnswrit
Nov 30, 20233 min read


Building a Feedback-Rich Environment
Aston Carter What is a Feedback-Rich Environment? A feedback-rich environment is one where employees of an organization receive regular...
katherineburnswrit
Nov 30, 20235 min read


The Emergence of AI in the Customer Service Industry
Aston Carter AI Usage in Customer Support Is Growing Quickly Whether online shopping or trying to get answers about an insurance billing...
katherineburnswrit
Nov 30, 20234 min read


What Does Gen Z Want From the Workplace?
Aston Carter Understanding Gen Z Candidates The next generation of workers is here, and these candidates are already making waves and...
katherineburnswrit
Nov 30, 20234 min read
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